Hotelbeds has signed a vacation spot advertising and marketing deal with iGA Istanbul Airport. With the creation of a brand new vacation spot advertising and marketing phase to draw skilled journey patrons, Hotelbeds is securing particular promotional charges on lodges and transfers in Istanbul, whereas maximising the publicity of one of many world’s busiest airports.
In doing so, the corporate goals to supply its clients a brand new method to entry the perfect costs and availability available in the market, whereas participating and educating the worldwide journey trade concerning the providers iGA Istanbul Airport gives to hundreds of thousands of FIT (Free unbiased travellers) leisure vacationers.
“This exciting new partnership with iGA Istanbul Airport demonstrates the value of Hotelbeds as a marketing partner and the importance of engaging our B2B customers,” stated Joe Sheller, head of worldwide vacation spot advertising and marketing at Hotelbeds. “Through this marketing campaign, along with our purchasers accessing promotional charges on lodges, actions and transfers in Istanbul, iGA will have the ability to preserve fixed contact with the journey commerce and inform them about procuring and eating on the airport, lounge options, the IGA PASS, Covid-19 updates and new flight routes.”
iGA Istanbul Airport opened in 2018 and rapidly grew to become the busiest airport in Europe. In 2021, the Turkish hub carried 37 million passengers, 27 million of them worldwide, making it the second busiest airport on this planet for worldwide passenger site visitors. Majid Khan, iGA Istanbul Airport VP aviation growth stated: “We are delighted to be the first mega hub to enter into a partnership with Hotelbeds. iGA Istanbul Airport, despite having 12 destinations in the United States and 3 in Canada, is the only mega hub in Europe that is not directly served by a North American Airline. We are the largest airport in Europe, and we believe that the cooperation between Hotelbeds and iGA Istanbul Airport will increase awareness of our airport and Istanbul as a destination in North America, increasing US passenger traffic to this untapped market.”
Joe Sheller added: “I want to thank iGA for his or her forward-thinking technique, as that is the primary of many partnerships between Hotelbeds and an airport. This partnership marks the start of a brand new chapter in Hotelbeds’ vacation spot advertising and marketing as we proceed to develop our worth proposition to ever wider segments of the journey trade.” Running till the tip of December, the marketing campaign will likely be promoted by means of the corporate’s two most important distribution channels concentrating on Bedsonline’s retail journey advisors and Hotelbeds’ strategic clients within the United States.