Travellers are prepared and wanting to travel in 2022, in keeping with a brand new survey report launched by arrivia, a number one travel loyalty and reserving know-how platform that works with consumer-facing firms worldwide.
The newest report reveals an optimistic outlook for a travel resurgence as a post-COVID mentality units in amongst potential vacationers. Between December 2021 and January 2022, a timeframe that marked the height of the COVID-19 Omicron variant, arrivia surveyed 2,150 Americans about their travel plans for this yr. Of the vacationers surveyed, greater than two-thirds (69%) plan to travel in 2022 and practically 1 / 4 (24%) have a visit already booked.
That contrasts with a earlier survey and report launched by arrivia in mid-2021, which discovered a better diploma of hesitancy to travel by air amid pandemic considerations. The conclusion? The travel rebound has arrived. Value remains to be key, as are loyalty applications The new survey reveals that consumers aren’t reserving big-ticket trip packages with out cautious consideration, even after the pandemic-driven travel pause.
Price remains to be the highest concern for potential vacationers, indicating that the eagerness to travel doesn’t trump their want for worth. U.S. vacationers are planning “bang-for-your-buck” journeys to comprehend that worth, however they’re additionally utilizing factors, miles, and rewards from their loyalty applications to cut back or offset a number of the price of travel.
“After many canceled vacations and months spent at home, consumers are mindful of planning their trips in 2022,” mentioned Jeff Zotara, arrivia Chief Marketing Officer. “They want it to be special, but they also want value for money. That’s why many travelers are turning to their loyalty programs as they plan, looking for rewards or upgrades that will let them save on their trip cost without cutting back on comfort or enjoyment.”
The Consumers’ Take on Travel report builds on survey findings to information consumer-facing companies with loyalty or buyer engagement programmes. As the survey knowledge signifies a big prioritization of worth throughout a shopper’s journey planning course of, loyalty applications ought to make extra high-value travel choices accessible to members and clients.
As many companies – not simply travel firms – hope to capitalise on the travel rebound, tailoring their loyalty and engagement methods to consumers’ acknowledged preferences for worth and a broad vary of travel choices turns into a aggressive benefit.