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A brief movie, a part of a worldwide marketing campaign to advertise the Grand Tour of Switzerland, now options Roger Federer and Anne Hathaway. In addition to the movie, completely different promotional supplies will probably be used below the slogan “I need the roadtrip of a lifetime. I need Switzerland.”
The tennis star is selling the Grand Tour of Switzerland. The world model ambassador of Switzerland Tourism stars within the newest movie of the tourism advertising and marketing organisation.
Switzerland Tourism induced a worldwide sensation a yr in the past with a movie starring Roger Federer – flanked by Oscar award winner Robert De Niro. What stays in reminiscence is that within the movie, Federer’s dream of a function movie about Switzerland, failed. The cancellation on the time got here from De Niro himself, who felt Switzerland lacked “drama”. The movie was considered nicely over 100 million occasions around the globe and grew to become one of many ten most profitable commercials of 2021.
The range of Switzerland’s nature will probably be showcased alongside the Grand Tour of Switzerland, an unforgettable highway journey filled with the perfect of Switzerland. Naturally, this highway journey can be loved very sustainably by travelling in an electrical automobile, as the entire tour is totally electrified. To make the journey much more memorable, Roger Federer would be the official information on the primary highway journey of the Alps and will current his private favorite routes on a corresponding web site.
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